Becoming a Better Coach
Do you want to develop the skills to be a superb professional coach?
Becoming a Better Coach (BBC) is a unique coach training program. It's an intimate, highly interactive, highly practical, and deep program. For some people, it is perfect.
If you think this may be right for you, Josh Hornick, the program director, will want to talk with you personally. Click here and we will schedule a time to do that.
Here's the deal. . .
Becoming a Better Coach raises the quality of your coaching. If you are relatively new to coaching, it prepares you to coach professionally. It is an intimate program, capped at 20 students. Each student receives personal attention from an outstanding faculty. We know of no comparable program. The most similar programs cost more that twice as much.
The program has two main outcomes. First, you get a strong foundation in the basics. You understand the processes and systems of good coaching. Many coaches have great skills but aren't strong enough in the basics. When you have a strong foundation in the basics, you are comfortable coaching anyone. Second (and not as important), you learn a range of coaching tools and perspectives. This gives you a platform to explore your personality as a coach and the tools that work best for you or with particular clients.
We also provide no-nonsense direction in how to build your practice. The most important thing that a coach can do to build their impact and to build their practice is to coach better, but there is more to it than that, and we teach that.
Hornick School of Coaching is an International Coaching Federation accredited school so graduates of Becoming a Better Coach may apply for Associate Certified Coach designation.
Becoming a Better Coach is offered twice a year and runs for 15 weeks. The training includes:
Content training in profound, interactive seminars. Students consistently report that they look forward to coming to each of these.
Practice coaching with real clients. (See Community Coaching Program.)
Group mentor coaching.
One-on-one mentor coaching.
Critique sessions where your coaching is critiqued by mentor coaches.
Listening to recordings of master coaches and content from experts in different areas.
The program requires on average seven hours per week. After a six-hour Saturday or Sunday kick-off, most of the fixed-schedule sessions take place in 2.5-hour, online meetings. Classes are recorded and review notes are prepared for each class so live-participation at a few classes can be missed without a problem.
We thought long and hard about the design and content of the program and we always iterate it so it constantly improves. The program is engaging and interactive. If you have ever done any training (or been to high school or college), you know how big a difference great teaching and well-designed sessions make.
There is an almost unlimited amount that one can study and learn to improve one's coaching. In fact, ongoing learning is a requirement for being a professional coach. There is philosophy, psychology, organizational development, human dynamics, somatics, neuroscience, spirituality, religion, communication, visualizations, leadership, anthropology, relationships. The list goes on.
BBC was designed to introduce you to a variety of coaching modalities while provided a strong foundation of basic coaching techniques so that you become comfortable and capable applying them. Most BBC participants are already experienced coaches, but even those who are new to coaching often start working with independent clients before completing the program.
Becoming a Better Coach also provides no-nonsense instruction on how to build a coaching practice. That's significant because most practice-building advice marketed and taught to coaches is nonsense. (If you want to get a head start on really understanding how a coaching practice is built, and you are a book person, pick up a copy of Freyer-Jones's Total Coaching Success or Chandler and Litvin's The Prosperous Coach.)
Some participants come to Becoming a Better Coach without any intention of establishing independent coaching practices. Professional level training in coaching is of huge value in almost every human endeavor, professional and personal. As a result, people come to BBC who are administrators, service providers, teachers, clergy, consultants, therapists, even carpenters. It makes them better at their jobs. It makes them better at human relationships. It is a life-changing experience.
And, in keeping with HSC's mission to make coaching available to people and places where isn't yet, we provide the program at a price point that is substantially lower than any comparable program we know of. We also provide some partial scholarships and work study.
BBC is offered twice per year. The next cohort of BCC starts in March 2026. Slots are filled on a first come, first served basis.
For information on cost and scheduling for the the program that starts in March, click button below.
For more information about BBC, email [email protected].
Steve Chandler
The “Godfather of Coaching," author of How to Get Clients and co-author of The Prosperous Coach
“This is the only ICF-accredited coaching certification program that I recommend. Hornick is a deep thinker, a first-rate coach, and an extraordinary teacher. He also knows how to create a successful coaching practice. If someone wants to learn how to coach and how to BE a great coach, enroll in this program.”
Maureen McLauglin
Director of Strategic Projects and Chief of Staff
Mill Town Capital, MA
Attending the ICF coaching program was a transformative experience for me. The accessible approach made it easy to grasp complex concepts and integrate them into my practice. Josh is an engaging teacher who kept us captivated and inspired throughout the course, creating a vibrant and interactive learning environment. In addition to the virtual classes, one of the highlights was the deep connection I developed with my classmates, fostering a supportive community that enriched my learning journey and that continues today.
The mentor coaches were exceptionally knowledgeable and experienced, providing invaluable insights and guidance. Their mentorship was instrumental in honing my coaching skills and boosting my confidence. The immediate applicability of the critique sessions allowed me to start practicing and seeing results right away, making the entire experience incredibly rewarding.
This program thoroughly prepared me to practice coaching at a professional level by emphasizing the critical fundamentals of mind, body, and spiritual preparation. I learned how to cultivate mental clarity and resilience, maintain physical wellness, and nurture a deep sense of spiritual alignment. These holistic elements were seamlessly integrated into the curriculum, ensuring that I am not only equipped with practical tools and techniques but also grounded in a comprehensive understanding of and belief in coaching. I feel both humbled and empowered to create a holding space and relationship where my clients become agents of their insights and revelations and create the change they seek to achieve their goals and aspirations.
I highly recommend The Hornick School of Coaching's Becoming a Better Coach program!
Dr. Sue Keller
Kayla Beard
94 Summer Street
Amherst, MA 01002
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