
Registration is now open for the Spring 2026 Becoming a Better Coach program
The cost of the program is $3400 (US$). (Payment plans available at no additional cost.)
At Hornick School of Coaching (HSC) , we aim to provide the world’s best coach training at the lowest cost. We don’t know of any comparable program that costs as little. We are proud of that.
Becoming a Better Coach (BBC) has some scholarships support available (and some work study). Please email us at [email protected] if you are not able to pay the full tuition and would like to explore those options.
Scheduling
The program runs for about 3.5 months and requires–on average–seven hours per week of your time. We give you this level of detail because scheduling is often a key element of what makes a coaching program right for most adults. The time is used (approximately) as follows.

About half of the BBC schedule is fixed. The other half is variable, flexible to your schedule.
All the activities are live, synchronous, with other people, online. Almost all the content sessions (which are jam packed) and the smaller group sessions are experiential and engaging. Only the homework, listening to or watching recordings of master coaches, is just watching talking heads. While there is a long list of suggested reading and journaling is always a good idea, there is no required reading or writing.
The Fixed Schedule Events (36 hours)
The Kick Off Day, March 14, 10:00am to 4:00pm Eastern Time.
The Content Sessions are held on Thursdays, from 11:00am to 1:30pm Eastern Time. These are led by Joshua Hornick. (These sessions are recorded so if you have to miss a few of them, while it’s not recommended, it’s not a crisis.)
Somewhat Flexible Schedule Events (18 hours)
Group Mentor Coaching sessions, you will be able to choose from a range of times that we’ll send to you. You sign up for what fits your schedule.
The Critique Sessions you will likewise choose from a range of times that we will send you in early March. The critique sessions are generally attended by three students and one mentor coach. (Some are led by Josh Hornick.)
Very Flexible Schedule items (32 hours)
The three Private Mentor Coaching sessions, you will schedule with your mentor coach at a mutually acceptable time.
The 20 Community Coaching sessions, you will schedule with your CCP clients at mutually acceptable times.
The homework, observing coaching sessions, you will do at your own convenience.
Note: If you miss Private Mentor Coaching sessions or Critique Sessions that you schedule, you will need to pay $100 to reschedule the mentor coach’s time.
There are 20 seats available in the program. First come, first served.
Registration for the Spring 2026 BBC is open! Before registering for the program, you are required to meet with Joshua Hornick for 25 minutes to connect and clarify whether this is the best direction for you at this time. The $50 fee for this meeting is given to Charity Water.
You can schedule a Connect and Clarify Meeting with Josh by clicking here.
For personal questions about the program, contact our administrative assistant, Jazz, at [email protected].
Prerequisite: Fundamentals of Coaching is recommended before or during BBC, but not required.
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Amherst, MA 01002
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