Help them move out of egocentrism into a sense of community. From a sense of community into a whole humanity or whole world sensibility. Ultimately into thinking in terms of the unity of all things. This evolution is what children do as they get older. What human culture does too, over history.
Help them engage the dark parts of themselves or the light parts of themselves which they keep hidden in their subconscious. Help them open and carry out the conversation among the different parts of themselves. We hide things from ourselves for good reasons, but ultimately, the less we hide from ourselves and the more we engage lovingly, the better.
Help them recognize and grow every kind of intelligence they embody. Their musical intelligence. Their moral intelligence. Their logical intelligence. Their spiritual intelligence. Their relational intelligence. Their physical/kinesthetic intelligence. Help them carry out effective and compassionate conversations. Most often, this is what a client initially wants a coach to help with.
Help them wholly embrace the reality and value of the subjective world (the personal experience, the qualities that cannot be measured, like memory, beauty and culture) and at the same time wholly embrace the reality and value of the measurable world of objective reality (the things that happen which lend themselves to measurement, like science, plumbing and bank statements). These days, people often discount the reality or value of the former.
Help them find, learn from, and live from genuine spiritual experiences, which can include becoming attuned to intuition, the magic of energies that cannot be seen, or experiencing themselves as witnesses even of their own selves, ultimately experiencing the everpresent bliss of existence and oneness.
Each of these areas has almost unbounded potential for awesome growth and transformation. The opportunity to help people in any of these ways is a sacred gift.
[This list reflects what the genius Ken Wilber calls growing up, cleaning up, opening up, showing up, and waking up. Investigate his teaching for a deep dive.]
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